Instagram To Roll Out New Feature That Hides 'Like Count' On Your Page

Instagram is currently testing a new feature that would hide “Like” counts on your page.

Instagram testing new feature that hides like count

With the test, Instagram plans to remove the total number of likes from photos and videos on that show up on the main feed, profiles and permalink pages. Only the account user will be able to see the number of likes a post receives.

It will show a couple profile photos next to a call out of a few names who have liked the photo, as it does now, but will no longer show the exact count of people who liked the post.


Instagram says the reason for this update test is to have users concentrate on their posts and interacting with the app rather than likes. Many users will delete photos that do not get “enough” likes.

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